HIMS CEO crypto strategy explained
Threadguy breaks down why the corporate playbook shifts entirely when you're not Microsoft. The giant tech player simply won't touch stock memes because the size and cost make it impossible, but smaller companies operate as proxies for virality instead. Many consumer firms have products that don't really land, massive P/E ratios, and function more as attention vehicles than entities selling unique goods. Take HIMS: they hold no patents, design no drugs, and are strictly a distribution service built on their ability to go viral. Since the company is valued at $5 billion and relies on subscriptions that perform well financially, the CEO has a clear incentive to interact with the crypto community. Bringing more attention to the brand helps sell subscriptions and sign up more people, so engaging with that crowd becomes the logical move.
Transcrição (en)
Microsoft isn't going to participate in stock memes. No way. It's just not going to happen. They're too big. It's too expensive. But a lot of these smaller companies are, especially consumer companies, are basically like proxies for virality. A lot of the products suck. Their numbers are like kind of ass. Their PE ratios are huge. They are basically just attention vehicles. Like, can they get, like if you're HIMSS, your job is like, can you get more? Yes, they sell a product. They have a subscription service that does well and they make a lot of money. But they're predicated on their ability to go viral and stay in. Why would you use HIMSS over Amazon, over any other – their distribution platform. That's all they are. They don't sell – they have no patents. They don't design drugs. They're a distribution service. Their whole company is based off virality. And so if you're like the HIMSS CEO, it's a $5 billion company. It's tiny. and you have an ability to bring more attention to your company, to sell more subscriptions, to sign up more people. And it's by interacting with like a crypto community. You're just going to do it. You're just going to do it.
