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Top 25 Countries With Most Instagram Users 2026

India is actually dominating the projected Instagram user count for 2026 with an estimated 480 million people, leaving the United States far behind at 182 million. Brazil holds third place with 147 million users while Indonesia rounds out the top four with 110 million. Turkey sits in fifth with 63 million, followed closely by Japan at 61.6 million and Mexico with 58 million. The United Kingdom reaches 55 million users, Germany lists 48 million, and Argentina reports 45 million. The Philippines has 44 million, Russia counts 42 million, and Italy claims 40 million. France reports 38 million, South Korea has 36 million, and Spain lists 34 million. Canada stands at 32 million, Australia reports 28 million, and Egypt has 26 million. Thailand comes in at 24 million, Vietnam follows with 22 million, and Saudi Arabia accounts for 20 million. The United Arab Emirates reaches 18 million, Pakistan has 16 million, and Bangladesh finishes the top 25 with 14 million. This ranking covers the top 25 countries by Instagram user count for the year 2026. Source: Sprout Social, NapoleonCat & Meta Ads Manager 2026.

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Savage Updates@savageupdates

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Top 25 Countries With Most Instagram Users 2026

India is actually dominating the projected Instagram user count for 2026 with an estimated 480 million people, leaving the United States far behind at 182 million. Brazil holds third place with 147 million users while Indonesia rounds out the top four with 110 million. Turkey sits in fifth with 63 million, followed closely by Japan at 61.6 million and Mexico with 58 million. The United Kingdom reaches 55 million users, Germany lists 48 million, and Argentina reports 45 million. The Philippines has 44 million, Russia counts 42 million, and Italy claims 40 million. France reports 38 million, South Korea has 36 million, and Spain lists 34 million. Canada stands at 32 million, Australia reports 28 million, and Egypt has 26 million. Thailand comes in at 24 million, Vietnam follows with 22 million, and Saudi Arabia accounts for 20 million. The United Arab Emirates reaches 18 million, Pakistan has 16 million, and Bangladesh finishes the top 25 with 14 million. This ranking covers the top 25 countries by Instagram user count for the year 2026. Source: Sprout Social, NapoleonCat & Meta Ads Manager 2026.

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