Millennials accounted for the biggest jump in new Madonna listeners on Spotify after 'CONFESSIONS II' dropped. First-time listeners in that demographic increased by 80% over the first three days of the release, with a 150% spike on release day.
2mo
Millennials accounted for the biggest jump in new Madonna listeners on Spotify after 'CONFESSIONS II' dropped. First-time listeners in that demographic increased by 80% over the first three days of the release, with a 150% spike on release day.
2mo
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