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The global smartphone market in 2025 is dominated by Apple and Samsung, with Apple just edging out Samsung by 2 million units. Here's the full ranking of the best-selling brands: 1. Apple (USA) , 240 million units 2. Samsung (South Korea) , 238 million 3. Xiaomi (China) , 163 million 4. vivo (China) , 105 million 5. OPPO (China) , 101 million 6. Honor (China) , 65 million 7. Realme (China) , 58 million 8. Motorola / Lenovo (USA/China) , 50 million 9. Huawei (China) , 45 million 10. Tecno (China) , 44 million Data via
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