@rogers_jamie#20ThCenturyStudios’ Whalefall earned a PG-13 rating and proved that the right price makes people overlook bad WOM. The film pulled in 1.1 million dollars at the US BoxOffice on TUE Discount Day, marking a +59.1% surge from MON numbers. Five days in, the movie has accumulated 9.7 million dollars total domestically. With a 60 million dollar production budget excluding marketing costs, it is very unlikely to turn a profit in theaters unless overseas markets help keep it afloat.

@rogers_jamie#20ThCenturyStudios’ Whalefall earned a PG-13 rating and proved that the right price makes people overlook bad WOM. The film pulled in 1.1 million dollars at the US BoxOffice on TUE Discount Day, marking a +59.1% surge from MON numbers. Five days in, the movie has accumulated 9.7 million dollars total domestically. With a 60 million dollar production budget excluding marketing costs, it is very unlikely to turn a profit in theaters unless overseas markets help keep it afloat.