@awaraPascal Ferré, the former editor-in-chief of France Football, is warning that Kylian Mbappé's media push for the Ballon d'Or could trigger a serious backlash. The critique centers on how the candidate has positioned themselves as THE CHOSEN ONE and THE FAVOURITE across every language and on every continent. It feels like an overreach that might backfire rather than help the campaign.

@awaraPascal Ferré, the former editor-in-chief of France Football, is warning that Kylian Mbappé's media push for the Ballon d'Or could trigger a serious backlash. The critique centers on how the candidate has positioned themselves as THE CHOSEN ONE and THE FAVOURITE across every language and on every continent. It feels like an overreach that might backfire rather than help the campaign.