@kunalsummerThe whole situation with getting A$AP Ferg's track 'New Level' to serve as The New Day's entrance theme in AEW turned out to be a genuinely wild sequence of events that almost didn't happen. It all kicked off when Austin Creed dropped the idea during the initial contract negotiations, suggesting they just ask if they could secure that specific song. The response was immediate and surprisingly open; Tony Khan indicated he believed the request could actually be made to work, which made the team realize this wasn't just a fantasy anymore but something they now had to figure out how to execute. Once the reality set in, the first step involved trying to reach Sony Music directly, but those initial attempts hit significant roadblocks and they couldn't get through. That's when the group decided to call Big E, betting on his reputation as Mr. Hip Hop and Mr. Rap to leverage connections within the rap industry. Even though Big E admitted he never met A$AP Ferg and didn't know him personally, he offered two specific names to try: Kaz, who used to be a writer for WWE and apparently does everything under the sun now, and Peter Rosenberg. After reaching out to Kaz, the focus shifted heavily to Peter Rosenberg, who agreed to make calls directly to both Ferg and his manager after hearing the full story. The turnaround time was insane because literally within about 20 minutes of starting those conversations, Rosenberg confirmed that Ferg and his entire team were down to talk to the right people. He then went ahead and facilitated a direct connection between Ferg's manager and AEW to seal the deal. In the end, the agreement was finalized less than 24 hours before their debut, proving that sometimes the most unlikely paths lead to the best results.

@kunalsummerThe whole situation with getting A$AP Ferg's track 'New Level' to serve as The New Day's entrance theme in AEW turned out to be a genuinely wild sequence of events that almost didn't happen. It all kicked off when Austin Creed dropped the idea during the initial contract negotiations, suggesting they just ask if they could secure that specific song. The response was immediate and surprisingly open; Tony Khan indicated he believed the request could actually be made to work, which made the team realize this wasn't just a fantasy anymore but something they now had to figure out how to execute. Once the reality set in, the first step involved trying to reach Sony Music directly, but those initial attempts hit significant roadblocks and they couldn't get through. That's when the group decided to call Big E, betting on his reputation as Mr. Hip Hop and Mr. Rap to leverage connections within the rap industry. Even though Big E admitted he never met A$AP Ferg and didn't know him personally, he offered two specific names to try: Kaz, who used to be a writer for WWE and apparently does everything under the sun now, and Peter Rosenberg. After reaching out to Kaz, the focus shifted heavily to Peter Rosenberg, who agreed to make calls directly to both Ferg and his manager after hearing the full story. The turnaround time was insane because literally within about 20 minutes of starting those conversations, Rosenberg confirmed that Ferg and his entire team were down to talk to the right people. He then went ahead and facilitated a direct connection between Ferg's manager and AEW to seal the deal. In the end, the agreement was finalized less than 24 hours before their debut, proving that sometimes the most unlikely paths lead to the best results.