The CBF wants you to clock a Copa do Brasil match the second it hits your screen, no matter where you're watching from starting next season there's a standardized look coming for the competition, and the whole idea is instant recognition, the same way a Premier League or Champions League game announces itself before the ball even rolls what got me is the signal itself. CBF TV producing its own broadcast for a national competition here is a first, and that control is what keeps the quality level across every platform you'd watch on so the goal is simple: you see it, you know exactly what it is